The Great Reboot. A bold and progressive campaign, refining Doc Martens’ proposition as an iconic product leader. Our concept heroes one protagonist as they move through three extreme landscapes — presenting the latest evolution of the 1460, the 1460 Sub Boot, and the all-new 14XX. A trio of boots designed to capture Doc Martens’ enduring spirit of originality and expression, in any condition. Directed by Ben Cole. Made by ZERO.