adidas US Football set out to cement its place as the fastest brand in football with a category-defining campaign focused on speed. The Midnight Club NY partnered with adidas US Football to launch “Speed Is Money” — the category’s most ambitious campaign to date. The campaign casts the most entertaining player in NFL history, Chad "Ochocinco" Johnson, as a "speed broker" who pulls the game's fastest players into a surprise offseason call about one thing: Speed. Featuring NFL standouts Travis Hunter, Amon-Ra St. Brown, Garrett Wilson, Rome Odunze, Emeka Egbuka and Kyle Pitts Sr., USA Women's Flag Football's London Jenkins, and rising high school talents like A'mir Sears, Nick Lennear and Trayvis Hunter — the film spans every level of the sport, from 5-star high school recruits to All-Pro NFL players. The campaign reframes speed not as a combine metric but as currency: the thing that separates playmakers and changes games.