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Adidas Originals × Ajax


Our second project with the illustrious Ajax saw the club partner with adidas Originals to create a 1970s inspired drop that set hearts racing across the football sphere. To launch the campaign we developed a photography series and supporting film in tribute to the club's 1970s reign – and the birth of footballers as superstars. Capturing the spirit of the time led by Ajax’s trailblazing icon, Johan Cruyff. Each image is inspired by someone or something of the era, and the style that defined it.