For this project, we reimagined the adidas US94 denim retro jersey with an unexpected cast — Cobi Jones and Alexi Lalas alongside pro skater Lil Dre and the 2024 World Livestock Auctioneer Champion — blending heritage with modern, distinctly American energy. The campaign culminated in a bold hijack of the U.S. Men’s National Team’s Nike kit debut, with OOH takeovers and a fan section transformed into a sea of denim. The story was picked up across social and culture platforms, and amplified through PR in outlets including Hypebeast, Complex, NiceKicks, House of Heat, Bleacher Report and Highsnobiety. Directed by Joey Breese. Photographed by Keith Oshiro.