adidas US Football’s roster of NIL athletes is second to none. TMC partnered with the brand to launch its Adizero ‘Rodeo’ collection, built specifically for its top NIL athletes at the 2026 Navy All-American Bowl. The campaign featured a suite of photography and social-first video content built for adidas and athlete channels, resulting in coverage from outlets like NiceKicks, Bleacher Report and Complex. Directed by Rob Thorogood. Photography by Cameron Strand.