Historically, Spring/Summer has been the season when the category’s attention turns to Predator. However, in SS26 Predator combined forces with F50 to spectacular effect; two worlds being brought together. Predator has typically democratised control, whilst F50 has unleashed chaos - both tangible examples of adidas enabling total football freedom. Both boots remove barriers, allowing one to be the player they’ve always dreamt of being but they both enable different on pitch outcomes. Ahead of the upcoming World Cup, the SS26 campaign dramatised the benefits of Predator & F50 via the sense that each boot will unlock a powerful version of football future, giving our audience the choice of which boot they will wear but the fact is, you can only choose one. Directed by Hannan Hussain. Photography by Jack McKain.