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Karim Benzema Ballon d'Or Win


Our tactical campaign to celebrate Karim Benzema's first Ballon D'or win became one of the most shared social reactives of all time. The striking concept leveraged KB9's most distinctive feature - his white wrist bandage which he wears in every game. Tools were developed for a global activation in the moment, including projections in Dubai and OOH banners in Paris.