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A creative company for cultural advancement
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Real Madrid FW25

adidas

The Grand Design celebrates the unveiling of Real Madrid’s 2025/26 home, away and third jerseys inside the newly redesigned Santiago Bernabéu Stadium. A fusion of architecture and identity, the film explores the unbreakable bond between two design icons - Real Madrid and adidas - united by a shared pursuit of Real Madrid call, Grandeza (greatness). Shot within the Bernabéu’s subterranean Hypogeum, the film traces the monumental engineering that sustains greatness - the technology, precision and devotion that underpin every match-day triumph. From this hidden world, the new jerseys emerge as modern relics: timeless, powerful, and unmistakably Madrid. Directed by Bleunuit.