Bag (0)+1
A creative company for cultural advancement
0, 0

Adidas × Arsenal Then and Now


One of the most successful football ads of the modern era. Then & Now presented a 90's retro apparel line via a 3 minute film which ripped up the social media rule book and continues to influence sports comms today.

The launch film was supplemented with a range of rich, timeless 2D photography which set a new, irresistible tone for football club fashion output.