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Adidas × Arsenal Then and Now

Adidas

One of the most successful football ads of the modern era. Then & Now presented a 90's retro apparel line via a 3 minute film which ripped up the social media rule book and continues to influence sports comms today.

The launch film was supplemented with a range of rich, timeless 2D photography which set a new, irresistible tone for football club fashion output.